Alex Nicholson
Multi-Faceted Designer & Creative Professional
GumGum
Interactive Designer
June 2021 - Present
June 2019 - April 2020
Hired into a hands-on role within a global organisation with approximately 450 employees, focused on developing innovative and robust web advertising campaigns using AI technology.
Created both animated and interactive web advertisements that have been distributed across over 2,000 premium publishing sites and have been viewed by over 400 million visitors.
Producing unique and thoughtful mock-ups for both In-Game and animated web ads, several of which leading to bookings and creating new business.
Attained exceptional customer satisfaction for a client who proposed a highly-customised campaign including interactive pieces and required completing extensive research and implementing creative design approaches.
Worked with key clients that included: Microsoft, BMW, Adidas Huawei, Boots, Lego, Disney, HSBC and HBO.
Vodafone
Content Designer
August 2020 - June 2021
Working within an agile multi-disciplinary team to create, update, and maintain digital media assets such as web pages, responsive emails, banners and support content.
Identifying opportunity areas on existing campaigns and delivering solutions to improve the customer journey whilst adhering to strict brand guidelines.
Co-lead a group Hackathon project bringing animation to the Vodafone website placing second overall. Ideas from this were investigated further to be actioned across the site.
Developing concepts with the stakeholders to improve the user journey and drive engagement across different metrics.
Challenge Advisory
Designer
August 2017 - May 2019
Led design efforts on behalf of a successful creative agency which included completing web, print, and logo design along with creating pitch decks and working closely with key clients.
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Created marketing materials for events, managed client’s social media accounts, and developed infographics which resulted in driving client revenue and sales.
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Obtained recognition from the CEO for designing a new logo for the organisation.
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Clients include: The Royal Air Force, USDA, Nokia and Augmate...